“Bayonetta” Game Will Solve Japan’s Low Birthrate, According To Its Creator

Bayonetta creator Hideki Kamiya believes the latest game in the series can solve Japan’s declining birth rates.

Japan is facing a rapidly declining birth rate, so much so that 2022 saw the lowest number of newborns since records began in 1899. Fumio Kishida, Japan’s prime minister, has said the country might not even work in the future if birth rates do not increase to counteract the aging of the country’s population.

However, Hideki Kamiya has a solution to this problem: Bayonetta Origins. The head of the PlatinumGames co-studio postulates on his Twitter account that “playing Bayonetta Origins: Cereza and the Lost Demon would make young adults want a kid like Cereza all to themselves.”

From there, Bayonetta Origins would rush young adults to find partners to marry, eventually resulting in the birth of a child; such is the seriousness of Cherry’s appeal. This, according to Kamiya’s plans, could be the silver bullet for Japan’s national crisis and help the nation’s declining birth rates.

It is a very bold argument. Cherry is a very easy character to endorse and root for in Bayonetta Origins but it’s not convincing that young adults would want a mischievous child with the character’s mystical demonic powers when playing the video game because is that enough for a couple to form, get married and conceive a child? Kamiya certainly thinks so. A bold new marketing strategy!